When 2 + 3 = 1 Or How Microsoft + Yahoo Can Compete With Google

Fake Steve Jobs writes that the Microsoft-Yahoo merger won’t work. “Here’s why. It’s like taking the two guys who finished second and third in a 100-yard dash and tying their legs together and asking for a rematch, believing that now Buy Google Reviews they’ll run faster.” Others have expressed the same view differently; add up the number of searches on Microsoft and Yahoo and they total to only about half Google’s number of searches.

But this is a fixed-in-time static analysis that depends on the game analogy used. If we replace the 100-yard dash example with a tug-of-war example, the results change. If we tie the two guys who finished second and third together and ask for a rematch in tug-of-war against the guy who finished first, I would bet on two guys being able to out-pull one guy.

But isn’t Google like an 800-pound gorilla playing tug-of-war against two 150-pound mortal men? No. Google only looks like an 800-pound gorilla because it has won virtually all past search engines match offs, partly because Google has a head start and partly because Google has a great team.

If search engine design is like a 100-yard dash, then whoever hires the fastest people wins. Google hires the fastest, I mean smartest people in the world and the smartest people in the world want to work at Google. Smart people want to work with other smart people, and Google has an attractive work environment.

Google promotes the image that they are smarter than everyone else. Google was even smart enough to invent a new way for their initial public offering. Google’s founders came from Stanford University and may think of themselves as smarter, as opposed to luckier, than others from Stanford University whose start-ups failed. Google may also promote the view that they are smarter than anyone else for marketing reasons: search with the smartest people for the smartest results. But is Google really smarter than anyone else?

Even if it’s true that Google has the best shot at hiring the top person out of 1,000 applicants, what is the difference between the first, second, third and fourth person out of 1,000? Can Google even be sure they are hiring the very best applicant out of 1,000? Likely there is minuscule difference among the applicants Microsoft, Yahoo or Google can hire.

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